AdSignalIQ Privacy Policy

Depending on how you interact with the Services, we may collect the following categories of information.

Information You Provide: account and contact information, such as name, business email address, telephone number, job title, company name, login credentials, and account preferences; organization and workspace information, such as company details, locations, users, roles, advertising objectives, attribution settings, and configuration choices; billing and subscription information (payment card information is generally processed by our payment processor rather than stored directly by AdSignalIQ; we may receive billing status, payment method details such as card brand and last four digits, transaction identifiers, subscription status, and related billing information); and communications and support information, including information you provide when contacting us, requesting support, completing forms, or communicating about the Services.

Information From Connected Services and Customer Data: when an authorized customer connects a third-party platform, AdSignalIQ may receive data made available through that connection. Depending on the integrations enabled by the customer, this may include advertising account, campaign, ad group, ad, creative, audience, spend, impression, click, conversion, and performance data; website and analytics data, including traffic, attribution, conversion, event, device, and referral information; CRM, sales, lead, opportunity, pipeline, customer, and revenue information selected or authorized by the customer; call-tracking and marketing attribution data; account identifiers, integration metadata, synchronization status, and other information necessary to maintain connected services; and files or datasets a customer chooses to upload or import, including CSV, spreadsheet, API, webhook, data warehouse, or similar sources. The specific information available to AdSignalIQ depends on the customer's configuration, permissions, integrations, and the third-party services involved.

Information Collected Automatically: device and technical information, such as IP address, browser type, operating system, device type, language, and approximate location derived from IP address; usage information, such as pages or features accessed, timestamps, referring pages, interactions, session information, and application events; security and diagnostic information, including authentication events, error logs, performance data, fraud or abuse indicators, and network or request information; and cookie and similar technology information as described below.

We may use information for the following business and operational purposes: provide, operate, maintain, authenticate, and secure the Services; create and administer accounts, organizations, workspaces, subscriptions, trials, and billing; connect, synchronize, normalize, analyze, and display customer-authorized advertising, analytics, CRM, revenue, and related data; generate analytics, scores, summaries, alerts, recommendations, forecasts, explanations, and other AI-assisted or automated outputs; provide customer support and respond to requests; monitor performance, troubleshoot errors, maintain reliability, and improve the Services; detect, investigate, and prevent fraud, abuse, security incidents, unauthorized access, and violations of our terms; send transactional, service, security, billing, trial, onboarding, and account communications; send marketing communications where permitted by law, subject to available unsubscribe or preference controls; understand product usage and improve product functionality and user experience; comply with applicable law, legal process, contractual obligations, and enforce our agreements; and protect the rights, safety, property, and integrity of AdSignalIQ, our customers, users, and others.

AdSignalIQ uses software, statistical methods, automation, and artificial intelligence to analyze data and generate insights, summaries, recommendations, classifications, forecasts, or other outputs. These outputs may be based on customer data, connected-platform data, configured business rules, and other information available through the Services.

AI-generated and automated outputs may be incomplete or inaccurate and should be reviewed by an appropriate person before making material business decisions. Unless we expressly agree otherwise in writing, AdSignalIQ does not use Customer Data to train general-purpose AI models for the benefit of unrelated customers. We may use de-identified, aggregated, or statistical information to operate, secure, analyze, and improve the Services where permitted by law.

We may disclose information in the following circumstances: to service providers and subprocessors that help us operate the Services, such as cloud hosting, infrastructure, security, authentication, communications, analytics, customer support, payment processing, and AI or data-processing providers; to connected services, at a customer's direction, that the customer chooses to connect; within a customer organization, to authorized administrators, users, or other members of the same organization or workspace according to configured permissions; to professional advisers, such as attorneys, accountants, auditors, insurers, and similar advisers when reasonably necessary; for legal and safety purposes, if reasonably necessary to comply with law, legal process, enforce agreements, protect rights or safety, investigate misconduct, or respond to security threats; in connection with business transactions, such as a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar corporate transaction, subject to applicable legal requirements; and with consent or direction, when you or the applicable customer directs or authorizes us to do so.

AdSignalIQ does not sell personal information for money. If our practices involving targeted advertising, cross-context behavioral advertising, or other forms of data sharing are considered a ‘sale’ or ‘sharing’ under an applicable privacy law, we will provide any legally required notices and choices.

We may use cookies, local storage, pixels, SDKs, and similar technologies to keep users signed in, remember preferences, secure the Services, understand usage, diagnose performance, and support analytics or marketing activities. Some technologies may be provided by third parties.

Where required by applicable law, we will provide appropriate choices regarding non-essential cookies or similar technologies. Browser settings may also allow you to block or delete certain cookies, although doing so may affect functionality.

The Services may integrate with third-party platforms. Your use of those platforms remains subject to their own terms and privacy practices. AdSignalIQ is not responsible for the privacy practices of third parties. Disconnecting an integration may stop future synchronization, but information previously imported may remain in AdSignalIQ according to customer settings, contractual obligations, backup practices, and applicable retention requirements.

We use administrative, technical, and organizational safeguards designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure. These safeguards may include encryption in transit, access controls, authentication, monitoring, network protections, secure development practices, and vendor controls, as appropriate to the Services and the information involved.

No security system is completely secure. We therefore cannot guarantee that information will never be accessed, used, or disclosed in an unauthorized manner.

We retain personal information for as long as reasonably necessary to provide the Services, maintain legitimate business and security records, comply with contractual and legal obligations, resolve disputes, enforce agreements, and support applicable backup and disaster-recovery processes. Retention periods may vary based on the type of information, customer instructions, subscription status, legal requirements, and operational needs.

Following account termination or expiration, we may delete or de-identify information according to our applicable retention practices, contractual commitments, and legal obligations.

Depending on where you live and which privacy laws apply, you may have rights regarding your personal information. These may include rights to request access to or a copy of personal information, correct inaccurate information, delete certain information, obtain data portability, or opt out of certain processing such as targeted advertising, sale, or sharing.

Applicable law may provide exceptions or limitations to these rights. We may need to verify your identity and authority before processing a request. If we process personal information on behalf of an AdSignalIQ business customer, we may direct you to that customer because the customer controls the relevant data and determines how it is used.

To submit a privacy request, contact us using the information in Section 16. We will respond as required by applicable law and will not unlawfully discriminate against you for exercising applicable privacy rights.

California residents may have rights under the California Consumer Privacy Act, as amended, if and to the extent it applies to AdSignalIQ or the relevant processing. These rights may include the right to know, access, correct, delete, and obtain information about certain disclosures, as well as the right to opt out of sale or sharing and to limit certain uses or disclosures of sensitive personal information where applicable.

The categories of personal information we may collect are described in Section 1, the purposes for collection and use are described in Section 2, and the categories of recipients are described in Section 4. We do not sell personal information for money. Where California law treats a particular advertising or data practice as ‘selling’ or ‘sharing,’ we will provide applicable opt-out mechanisms.

We do not knowingly sell or share personal information of consumers under 16 years of age.

Residents of Utah and other U.S. states with applicable comprehensive privacy laws may have additional rights concerning access, deletion, portability, targeted advertising, sale of personal data, or other processing. The availability and scope of these rights depend on the applicable law and whether AdSignalIQ is subject to that law for the relevant processing.

Where an applicable law provides an appeal right after we deny a privacy request, instructions for appealing will be provided with our response.

AdSignalIQ is not intended to receive protected health information (PHI) through ordinary product features unless AdSignalIQ and the applicable customer have entered into any required Business Associate Agreement (BAA) and the information is submitted through features or environments expressly designated for such use.

Customers should not submit PHI, patient clinical information, or other regulated health information unless those requirements have been satisfied. Customers are responsible for configuring connected systems and field mappings appropriately. If AdSignalIQ offers HIPAA-enabled functionality, additional contractual terms and safeguards may apply.

We ask users not to submit sensitive personal information that is unnecessary for the advertising intelligence and analytics purposes of the Services.

The Services are designed for businesses and are not directed to children under 13. We do not knowingly collect personal information directly from children under 13 through the Services. If you believe a child has provided personal information directly to us in violation of applicable law, please contact us.

AdSignalIQ is based in the United States. If you access the Services from outside the United States, information may be transferred to, stored in, and processed in the United States and other countries where we or our service providers operate. Where required, we will use appropriate mechanisms for international transfers of personal information.

We may update this Privacy Policy from time to time. When we do, we will revise the ‘Last Updated’ date above. If changes are material, we may provide additional notice as required by applicable law. Your continued use of the Services after an updated policy becomes effective is subject to applicable law and our contractual obligations.

If you have questions about this Privacy Policy or want to submit a privacy request, contact:

AdSignalIQ LLC — Utah, United States

Privacy email: [email protected]

Website: adsignaliq.com

For security reasons, please do not send passwords, full payment-card information, protected health information, or other highly sensitive information by ordinary email.

For personal information that AdSignalIQ processes on behalf of a business customer through the Services, the customer generally determines the purposes and means of processing and AdSignalIQ acts as a service provider, processor, or similar role as defined by applicable law. For information AdSignalIQ collects for its own account administration, billing, security, product operations, marketing, and legal compliance purposes, AdSignalIQ may act as a business, controller, or similar role.

If required by applicable law or customer agreement, the parties may enter into a data processing addendum or other privacy and security terms governing Customer Data.